I just spotted a piece on the chemical clean room at the NTNU Nanolab in Dagbladet's Magasinet. The occasion was high school students touring the campus on "Researcher's Night". High school students get shuffled around and tour selected labs. "Oooh; shiny. And ohmigawd; lasers". The title carefully chosen for the piece: "Ikke promp her" ("Don't fart here"). The subtitle was "Dette er et av landets reneste rom" ("This is one of the country's cleanest rooms"). Sheer poetry, and an awesome lead-in for a piece on nanotechnology.
Compared to this one, the feature article on nanotech I found in Magasinet reads like a PNAS paper. Was this the only title the "journalist" considered? It kind of tells you what target groups Dagbladet caters to.
Epic self-owning on my part, come to think of it, seeing as how I actually browsed Dagbladet online.
Anyhoo; the piece is full of gems and reinforces my initial conclusion of Trond Erling Pettersen only being a journalist if you broaden the definition to those who can spell. For example: "Mikroskopet kalles Atomic Force Microscope, og brukes til å måle partikkelstørrelser ned til noen få nanometer. ("The microscope is called Atomic Force Microscope and is used to measure particle sizes down to a few nanometers")
Forskerne kan se på atomstrukturer og danne et overflatebilde av noe som er så smått at det rett og slett er vanskelig å se det for seg. ("The researchers can look at atomic structures and form a surface image of something which is so small that it's hard to imagine")."
Hold the phone, chief - I can look at atomic structures using AFM? And wouldn't at least a part of the reason for having an atomic force microscope in teh first place - or even an optical microscope for that matter - be that it enables one to look at structures not visible to the naked eye? Add to this some pie-in-the-sky drivel about how in the future, when we all have personal jetpacks strapped to our silver jumpsuits, nanotech can solve everything from disease to global warming to providing unlimited energy sources.
On the plus side, I now have a pretty good idea who used to write "For a good time call ..." in bathroom stalls, and I have to admit that Trond Erling Pettersen has gotten a hell of a promotion.