Wednesday, April 1, 2009

New NTNU ad spot

The new NTNU ad spot - to be featured in cinemas throughout the land the next two weeks - can be seen here. I wonder how effective this type of advertising is. Or more specifically, I am really curious as to how this campaign affects recruitment of students on two levels (the sheer number of applicants and the GPA among the "additional" applicants), as well as how this would be quantifiable outside of natural variations and overall financial climate.

Now that I think about it, I'd also be fiercely interested in knowing whether the impact varies between faculties, considering that this ad spot is meant to cover all of NTNU.

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