Monday, November 12, 2007
Another sexist commercial...
I remember W-masters post about the double standards in the Bohus commercial, so when this ad in this weekends Dagbladet, were Bricks Personell wants to hire plumbers, I just had to post it! I'm not sure if they're trying to be funny or not. If they are, they sure fail miserably. And the fact that they have included models agency, called Glamstars, does not in any way help convince me that this is meant as a joke. Basically this is good ol' fashion sexism, but it might just be stupid enough for them to get away with it.
After checking out their webpage, it seems that Bricks Personell has made it their trademark to have borderline sexist ads:
Yeah, really creative guys. You guys are really "naughty" (rampete) indeed.
What's next? Oh, why not top it off with a little manly joke? Talk about brand building...