It seems that Philip Morris is taking Norway to court, due to the country's display ban of tobacco (an English article here). PMI claims that the ban has no health effect, and suing to lift the ban.
Since it's a well know fact that reduced smoking does have an health effect, we can safely equal PMI's claim with of "no health effect" to "no reduced sale". Which brings up the following question:
- If there are no reduced sale, why would PMI sue?
Seeing how PMI is taking Norway to court, I assume their sale is affected and thus the ban actaully work as planned. Tobacco companies does have a grim history of "research" on health effect, and this lawsuit and the "research" behind it proves to me that very little has changed.