The media marked is in constant change, which is especially true for the news papers. News on paper is in steady declined compared to online news, even in a country like Norway with a strong tradition for reading papers. There are several good things about news online, like up-to-date news, live coverage, the use of sound and video, etc, etc.
However, I've seen some use of adverstising I'm not very keen on. As a general rule, I feel strongly that advertising and news should be clearly separated. I was just browsing different pages on e24.no, when I suddenly relized I was reading an ad. Take a look at it, it is marked at the top, but it's really easy to miss if you're just browsing.
I couldn't remember clicking on any ads, so I vent back to investigate further. On the right hand side of the webpage, there is a column. This column contains both ads and news articles. Check out the example on the left: How easy is it to spot that the top one is an ad and the bottom one is an e24.no produced news article? It may be legally valid, but ethically, I think it crosses the border to unacceptable.