Friday, February 19, 2010

The media noise pollution

The media marked is in constant change, which is especially true for the news papers. News on paper is in steady declined compared to online news, even in a country like Norway with a strong tradition for reading papers. There are several good things about news online, like up-to-date news, live coverage, the use of sound and video, etc, etc.


However, I've seen some use of adverstising I'm not very keen on. As a general rule, I feel strongly that advertising and news should be clearly separated. I was just browsing different pages on e24.no, when I suddenly relized I was reading an ad. Take a look at it, it is marked at the top, but it's really easy to miss if you're just browsing.


I couldn't remember clicking on any ads, so I vent back to investigate further. On the right hand side of the webpage, there is a column. This column contains both ads and news articles. Check out the example on the left: How easy is it to spot that the top one is an ad and the bottom one is an e24.no produced news article? It may be legally valid, but ethically, I think it crosses the border to unacceptable.